The fourth ECHO pillar. The measurement layer: knowing whether the other three are working, and connecting AI visibility to leads, traffic and revenue.
If you cannot tell which of these is happening, the problem is Output, and that is where to start. It is built in part 5: output, across chapter 9 and chapter 10.
The fourth ECHO pillar. The measurement layer: knowing whether the other three are working, and connecting AI visibility to leads, traffic and revenue.
ECHO's primary output metric. Across the queries that matter to your business, the percentage of AI-generated responses in which your brand appears.
A query resolved without the user visiting any result.