Glossary term 24 of 33
Output
The fourth ECHO pillar. The measurement layer: knowing whether the other three are working, and connecting AI visibility to leads, traffic and revenue.
What does Output mean?
The fourth ECHO pillar. The measurement layer: knowing whether the other three are working, and connecting AI visibility to leads, traffic and revenue.
Quoted without alteration from the glossary of ECHO: How to Make AI Recommend Your Brand.
Which ECHO pillar does Output belong to?
Output belongs to Output, pillar 4 of the ECHO framework. Can you tell whether any of it is working?
The fourth ECHO pillar. The measurement layer: knowing whether the other three are working, and connecting AI visibility to leads, traffic and revenue.
If you cannot tell which of these is happening, the problem is Output, and that is where to start. It is built in part 5: output, across chapter 9 and chapter 10.
ECHO's primary output metric. Across the queries that matter to your business, the percentage of AI-generated responses in which your brand appears.
The older visibility metric: the percentage of search results for target keywords that feature your brand.
A query resolved without the user visiting any result.
Nearby in the glossary
The glossary runs alphabetically. NAP comes before Output and Query fan-out after it.