ECHO's primary output metric. Across the queries that matter to your business, the percentage of AI-generated responses in which your brand appears. Measures presence rather than position, because within a generated answer there is no position two.
Quoted without alteration from the glossary of ECHO: How to Make AI Recommend Your Brand.
Share of Answer is one of three terms the book identifies as Peter Victor Jones's own coinage rather than established industry or research vocabulary. The book is explicit about the distinction, because the research outlasts any platform's behaviour and a framework metric should not be presented as a settled standard.