Author
Peter Victor Jones
AI visibility and lead generation systems builder
Who is Peter Victor Jones?
Peter Victor Jones has worked in search since 2008, building organic and paid lead generation systems for businesses whose growth depends on being found. His work now concentrates on a narrower question: what makes an AI system mention, recommend and cite a brand, and what makes it pass over one.
He is the originator of the ECHO framework and of the Entity Confidence and Share of Answer metrics described in this book, and has co-authored several books on marketing in the AI answer era, including The Agentic Marketing Agency and Entity Confidence.
He writes at petervictorjones.com, and lives in Aberdeenshire, Scotland.
- Name
- Peter Victor Jones
- Role
- AI visibility and lead generation systems builder
- In search since
- 2008
- Based
- Aberdeenshire, Scotland
- Originated
- the ECHO framework
- Photograph
- to supply
What did Peter Victor Jones originate?
Peter Victor Jones is the originator of the ECHO framework and of the two metrics it uses: Entity Confidence and Share of Answer.
- ECHOThe framework described in this book: Entity, Corroboration, Hooks, Output.
- Entity ConfidenceThe measurable degree of certainty a search or AI system assigns to the identity of your brand as a single, disambiguated, real-world entity, built from the consistency, structure and corroboration of the facts it can find about you across the sources it trusts.
- Share of AnswerECHO's primary output metric. Across the queries that matter to your business, the percentage of AI-generated responses in which your brand appears.
Where I am describing published research into how search and AI systems resolve entities, evaluate trust and retrieve content, I say so. Where I am presenting my own framework (ECHO itself, Entity Confidence, Share of Answer), I say that too. The distinction matters, because the research will outlast any particular platform's behaviour, and the platforms change without notice.
What else has Peter Victor Jones written?
ECHO: How to Make AI Recommend Your Brand is the book that defines ECHO. Peter Victor Jones has also co-authored 2 other books on marketing in the AI answer era.
- Co-authorThe Agentic Marketing Agency no link supplied
- Co-authorEntity Confidence no link supplied
- Co-author, one of tenAEO GEO LLM Seeding AI SEO - Or Whatever The F$ck You Want to Call It
- The chapter Two Games, Two Clocks - Why the Diagnosis Matters More Than the Work
Where else does Peter Victor Jones appear?
These are the external records that identify the same person. They are the corroboration set for this author entity, and they are the only ones asserted.
One identity point named in the book is deliberately absent from this list. The single source of truth explains why.
The framework he originated
ECHO is a four-pillar framework for making AI answer engines recommend a brand. The pillars are Entity, Corroboration, Hooks and Output, and they are the four prerequisites every answer engine imposes before it will name a brand in an answer.